Comments on: Facebook’s monetisation plan? Market research? http://www.freshnetworks.com/blog/2009/02/facebooks-monetisation-plan-market-research/ Social media agency, online communities, marketing Sun, 12 Feb 2012 15:39:32 +0000 hourly 1 http://wordpress.org/?v=3.0.4 By: Allen http://www.freshnetworks.com/blog/2009/02/facebooks-monetisation-plan-market-research/comment-page-1/#comment-4411 Allen Sat, 04 Jul 2009 11:31:52 +0000 http://www.freshnetworks.com/blog/?p=512#comment-4411 While people may have different views still good things should always be appreciated. Yours is a nice blog. Liked it!!! While people may have different views still good things should always be appreciated. Yours is a nice blog. Liked it!!!

]]> By: Facebook Polls could be pretty useful « Curiously Persistent http://www.freshnetworks.com/blog/2009/02/facebooks-monetisation-plan-market-research/comment-page-1/#comment-2668 Facebook Polls could be pretty useful « Curiously Persistent Tue, 03 Feb 2009 17:17:42 +0000 http://www.freshnetworks.com/blog/?p=512#comment-2668 [...] could Facebook Polls expand? Matt Rhodes is sceptical that this will evolve into a research community. I’m less [...] [...] could Facebook Polls expand? Matt Rhodes is sceptical that this will evolve into a research community. I’m less [...]

]]> By: Charlie Osmond http://www.freshnetworks.com/blog/2009/02/facebooks-monetisation-plan-market-research/comment-page-1/#comment-2662 Charlie Osmond Tue, 03 Feb 2009 12:02:16 +0000 http://www.freshnetworks.com/blog/?p=512#comment-2662 This is a real change for Facebook. I went over to visit them in 2008 and met the team (one person) looking at research/polls as a product for Facebook. Back then online research was not working out and they simply couldn't see a way to make it into a significant revenue stream. Let's hope they've sussed it out - as you say, the size of their audience is very appealing. My worry, in addition to concerns above, is that if they use members' profile data as a basis for segmentation or analysis, they may get a skewed view of the world. Afterall, a Facebook profile, like a CV, tends to be "the best possible version of me". It's a potential issue, but one they ought to be able to work around if they sign people up to be part of a closed online panel or online research mini-community. This is a real change for Facebook. I went over to visit them in 2008 and met the team (one person) looking at research/polls as a product for Facebook.

Back then online research was not working out and they simply couldn’t see a way to make it into a significant revenue stream. Let’s hope they’ve sussed it out – as you say, the size of their audience is very appealing.

My worry, in addition to concerns above, is that if they use members’ profile data as a basis for segmentation or analysis, they may get a skewed view of the world. Afterall, a Facebook profile, like a CV, tends to be “the best possible version of me”.

It’s a potential issue, but one they ought to be able to work around if they sign people up to be part of a closed online panel or online research mini-community.

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