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	<title>Comments on: How to react if somebody writes about your brand online</title>
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	<link>http://www.freshnetworks.com/blog/2009/01/how-to-react-if-somebody-writes-about-your-brand-online/</link>
	<description>Social media, Web 2.0 and online communities</description>
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		<title>By: ngupingers</title>
		<link>http://www.freshnetworks.com/blog/2009/01/how-to-react-if-somebody-writes-about-your-brand-online/comment-page-1/#comment-6619</link>
		<dc:creator>ngupingers</dc:creator>
		<pubDate>Tue, 22 Dec 2009 23:42:01 +0000</pubDate>
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		<description>maybe it&#039;s good idea</description>
		<content:encoded><![CDATA[<p>maybe it&#8217;s good idea</p>
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		<title>By: 22-Dec-2009 &#124; MohanArun.com</title>
		<link>http://www.freshnetworks.com/blog/2009/01/how-to-react-if-somebody-writes-about-your-brand-online/comment-page-1/#comment-6613</link>
		<dc:creator>22-Dec-2009 &#124; MohanArun.com</dc:creator>
		<pubDate>Tue, 22 Dec 2009 12:09:30 +0000</pubDate>
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		<description>[...] How to react if somebody writes about your brand online &#8211; Link. [...]</description>
		<content:encoded><![CDATA[<p>[...] How to react if somebody writes about your brand online &#8211; Link. [...]</p>
]]></content:encoded>
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		<title>By: Social media as a crisis management tool &#124; FreshNetworks Blog</title>
		<link>http://www.freshnetworks.com/blog/2009/01/how-to-react-if-somebody-writes-about-your-brand-online/comment-page-1/#comment-6574</link>
		<dc:creator>Social media as a crisis management tool &#124; FreshNetworks Blog</dc:creator>
		<pubDate>Mon, 21 Dec 2009 09:30:24 +0000</pubDate>
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		<description>[...] things are good and to tell you where things are bad. To complain. We&#8217;ve written before about how to react if somebody complains about your brand online. The brand should reply when a factual inaccuracy is being discussed, or when a customer has had a [...]</description>
		<content:encoded><![CDATA[<p>[...] things are good and to tell you where things are bad. To complain. We&#8217;ve written before about how to react if somebody complains about your brand online. The brand should reply when a factual inaccuracy is being discussed, or when a customer has had a [...]</p>
]]></content:encoded>
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		<title>By: Complaints no longer a Customer Service Issue but a Reputation Issue &#171; Deon Binneman on Reputation</title>
		<link>http://www.freshnetworks.com/blog/2009/01/how-to-react-if-somebody-writes-about-your-brand-online/comment-page-1/#comment-5135</link>
		<dc:creator>Complaints no longer a Customer Service Issue but a Reputation Issue &#171; Deon Binneman on Reputation</dc:creator>
		<pubDate>Wed, 23 Sep 2009 06:18:55 +0000</pubDate>
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		<description>[...] about the subject, which includes a great process diagram developed by the US Air Force &#8211; http://www.freshnetworks.com/blog/2009/01/how-to-react-if-somebody-writes-about-your-brand-online/ that might help [...]</description>
		<content:encoded><![CDATA[<p>[...] about the subject, which includes a great process diagram developed by the US Air Force &#8211; <a href="http://www.freshnetworks.com/blog/2009/01/how-to-react-if-somebody-writes-about-your-brand-online/" rel="nofollow">http://www.freshnetworks.com/blog/2009/01/how-to-react-if-somebody-writes-about-your-brand-online/</a> that might help [...]</p>
]]></content:encoded>
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		<title>By: Thomson Holidays &#8211; how a blogger can impact your brand reputation &#124; FreshNetworks Blog</title>
		<link>http://www.freshnetworks.com/blog/2009/01/how-to-react-if-somebody-writes-about-your-brand-online/comment-page-1/#comment-5108</link>
		<dc:creator>Thomson Holidays &#8211; how a blogger can impact your brand reputation &#124; FreshNetworks Blog</dc:creator>
		<pubDate>Mon, 21 Sep 2009 13:40:34 +0000</pubDate>
		<guid isPermaLink="false">http://www.freshnetworks.com/blog/?p=452#comment-5108</guid>
		<description>[...] what should brands do in this instance. Earlier this year we wrote about how to react if somebody writes about your brand online and included a great process diagram developed by the US Air Force. The process is simple and [...]</description>
		<content:encoded><![CDATA[<p>[...] what should brands do in this instance. Earlier this year we wrote about how to react if somebody writes about your brand online and included a great process diagram developed by the US Air Force. The process is simple and [...]</p>
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