Comments on: Defining community management – a starting point http://www.freshnetworks.com/blog/2009/01/defining-community-management-a-starting-point/ Social media agency, online communities, marketing Sun, 12 Feb 2012 15:39:32 +0000 hourly 1 http://wordpress.org/?v=3.0.4 By: Jenni Beattie http://www.freshnetworks.com/blog/2009/01/defining-community-management-a-starting-point/comment-page-1/#comment-2328 Jenni Beattie Wed, 14 Jan 2009 10:07:51 +0000 http://www.freshnetworks.com/blog/?p=454#comment-2328 Great post re the importance of good community managers. The Beeline Labs Tribalization study from 08 looked at why so many online branded communities had failed and lack of good com mgt was one part of the equation. Others were: lack of clear objectives and the 'built it and they will come' attitude. Cheers Great post re the importance of good community managers.

The Beeline Labs Tribalization study from 08 looked at why so many online branded communities had failed and lack of good com mgt was one part of the equation. Others were: lack of clear objectives and the ‘built it and they will come’ attitude.

Cheers

]]> By: Tom Vanlerberghe http://www.freshnetworks.com/blog/2009/01/defining-community-management-a-starting-point/comment-page-1/#comment-2241 Tom Vanlerberghe Mon, 05 Jan 2009 15:49:17 +0000 http://www.freshnetworks.com/blog/?p=454#comment-2241 Matt, Great video. Is seems like a lot of companies who want to create an online community or be active in it make the mistake of handling it in a 'mass media' kinda way. They engage for 50%, thinking they're engaging 100% and are disappointed by the results. They can't figure out what they are doing wrong because in their point of vue, they're not doing anything wrong. And in a way they're right, they can't be held accountable for not knowing what to do... (except maybe hire you guys :)) grtz Tom Matt,
Great video. Is seems like a lot of companies who want to create an online community or be active in it make the mistake of handling it in a ‘mass media’ kinda way. They engage for 50%, thinking they’re engaging 100% and are disappointed by the results. They can’t figure out what they are doing wrong because in their point of vue, they’re not doing anything wrong.
And in a way they’re right, they can’t be held accountable for not knowing what to do… (except maybe hire you guys :) )
grtz
Tom

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