FreshNetworks Blog

I spent an enjoyable couple of hours this evening taking part in Futurelab‘s liveblogging event – marking the 1,000th day of their marketing and strategy innovation blog, and the release of their new Agency Report. The session was a great opportunity to share and build on ideas with others in the marketing industry, and reminded me of some of the sessions that work well in the online communities we build at FreshNetworks. The

The Agency Report that was also released today is a great read and the presentation below shows the highlights of what they’ve found. For me the most useful section is to look at the disconnect between what clients want and what they are all to often being offered by their agencies. I’m sure many of these are familiar to those of us who work in marketing, but this doesn’t mean that these are not issues that we should be addressing or working with clients to overcome. The changes that Futurelab suggest include:

• engagement rather than noise
• being different
• truly focusing on the customer rather than product
• being digital

Perhaps most important is to do these things without losing the focus on the client’s needs and their business objectives. In the current climate there is a real opportunity to keep improving the relationship between client and agency and making sure that we are meeting all of their needs and they are positioned in the best possible position. The report below suggests some ways we can all do this.

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Some more reading

• Join the Futurelab LiveBlog on Tuesday December 9th
• Futurelab Agency Report
• Social Media + Company = Are you ready to innovate?