FreshNetworks Blog

The first podcast I’ve recorded is available from today. Brought to you from the guys at ResearchTalk, I’m talking with them and Tom Ewing from Kantar Operations about how to build an online research community. You can get the podcast over on the ResearchTalk blog (and on iTunes), or listen here:

In the podcast we discuss how brands can use online communities and how they can use this for research. We compare online research communities with other forms of market research (especially qualitative research) and finally we discuss in some detail how to go about setting up an online research community.

What I say builds on the experience we have as a team at FreshNetworks and also pull on some recent examples of online research communities that we have built and managed for clients. I hope it’s useful and if it is I might start recording more podcasts in the future…

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Some more reading

• Online surveys bore respondents – they need to be engaged
• FIR Interview: Francois Gossieaux on Tribalization of Business
• Paying people can be a bad way to motivate them
• How the market research industry should embrace communities
• Ethnographers or Bricoleurs?