Comments on: Social media diary 07/11/2008 – Air France-KLM

By: FreshNetworks Blog » Blog Archive » Examples of online communities in the travel industry

Wed, 11 Mar 2009 11:39:55 +0000

[...] online community sites in the last year. We have already written about BA’s MetroTwin and the Air France-KLM Bluenity sites. Qantas launced it’s own online community at the end of 2008: Qantas Travel [...]

By: FreshNetworks Blog » Blog Archive » FreshNetworks social media diary 21/11/2008 - Sydney

Fri, 21 Nov 2008 17:13:18 +0000

[...] Social Media Diary – from BA’s Metrotwin, to Amex’s community for travel managers and Air France-KLM’s Bluenity. Travel is certainly an area where social networking and online communities are being used more and [...]

By: social media project; Air France KLM launched social network Bluenity - Online Travel and Hospitality

Wed, 12 Nov 2008 18:33:02 +0000

[...] Freshnetworks is also stating, we have our doubts about Air France KLM claiming to be the first airline related [...]

By: Richard Millington

Richard Millington — Sat, 08 Nov 2008 19:32:23 +0000

It strikes me that it has a lot to do with habits. You don’t need people on an airline social network to visit every week, just every time they have a flight.

It’s a lot like Seatguru. I visit seatguru before every flight I take so I can grab a nice comfy seat. So long as you can get people into the habit of that, it could do well.

By: Matt

Matt — Fri, 07 Nov 2008 14:51:19 +0000

Tom,

Thanks for the comment – I agree and am also interested to find out how this develops. I’ve always felt that the market for this kind of social network from airlines would be best focused on the business travellers – those who travel most often and are probably more loyal to one airline or alliance.

I’d love to hear your thoughts on using it. I rarely fly Air France-KLM as carriers like BA and Virgin are better from London so it would be good to find out your experiences.

Matt