FreshNetworks Blog

We’ve posted before about how and why good design matters in online communities. We spend a lot of time at FreshNetworks understanding the audience the online community is aimed at so that we can design a community that will appeal to them and help them to achieve what we want them to do.

This process of understanding who you are trying to attract and how you want to engage them is a critical step in designing the online community. It’s a critical stage in designing any content that you want to engage people, even if it’s a PowerPoint presentation.

Last week I came across this great presentation on good design in presentation from Alex Osterwalder. It’s required reading at FreshNetworks this week, and looks at a process for designing an engaging PowerPoint presentation. I see real parallels with the way we design our communities so that they engage the relevant audience.

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