FreshNetworks Blog

I’ve been away for a couple of weeks (on vacation in Japan – more about that in a post later) and things have been busy as ever back at FreshNetworks. One of the biggest announcements was the launch of K-Networks, a new joint-venture with independent creative agency Karmarama.

We’ve been working with the team at Karmarama for some time, and in addition to being a really great bunch of people there is also a real opportunity with them to build online communities as part of integrated communications campaigns for brands.

In our experience, online communities can work at their best when they integrate with brand and marketing activities. Whilst some of the communities we build and manage are online research communities, and others are more focused on amplifying word of mouth, they all share in common a connecting of the brand and the consumer. Bringing the creative and communications campaigns together with the online community work helps to maximise the benefit of this.

We have some exciting work in the pipeline with Karmarama and so you’ll probably hear much more about K-Networks soon…

Some coverage of the launch

• Brand  Republic: Karmarama joint venture aims to source social networks
• Marketing Week: Karmarama to launch social networks venture for brands
• Management Today: ‘35 under 35′ spawns its first business

Some more reading

• Reccomended Web Strategy Reading
• The 2 P’s and 4 C’s of Personal Branding
• Eight Considerations to Help Branded Communities Succeed

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