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	<title>Comments on: Online reviews &#8211; second biggest influence on purchase decisions</title>
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	<link>http://www.freshnetworks.com/blog/2008/10/online-reviews-second-biggest-influence-on-purchase-decisions/</link>
	<description>Social media, Web 2.0 and online communities</description>
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		<title>By: Online retailers: doing well, could do better with social shopping &#124; FreshNetworks Blog</title>
		<link>http://www.freshnetworks.com/blog/2008/10/online-reviews-second-biggest-influence-on-purchase-decisions/comment-page-1/#comment-4779</link>
		<dc:creator>Online retailers: doing well, could do better with social shopping &#124; FreshNetworks Blog</dc:creator>
		<pubDate>Mon, 17 Aug 2009 23:05:20 +0000</pubDate>
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		<description>[...] trust people like them, will make purchase decisions on what they say and recommend. It&#8217;s why online ratings and reviews are a significant influence on purchases. In online retail there are a number of ways in which you can use &#8216;people like us&#8217; to [...]</description>
		<content:encoded><![CDATA[<p>[...] trust people like them, will make purchase decisions on what they say and recommend. It&#8217;s why online ratings and reviews are a significant influence on purchases. In online retail there are a number of ways in which you can use &#8216;people like us&#8217; to [...]</p>
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		<title>By: Solicitors Wakefield</title>
		<link>http://www.freshnetworks.com/blog/2008/10/online-reviews-second-biggest-influence-on-purchase-decisions/comment-page-1/#comment-4244</link>
		<dc:creator>Solicitors Wakefield</dc:creator>
		<pubDate>Wed, 10 Jun 2009 10:51:26 +0000</pubDate>
		<guid isPermaLink="false">http://www.freshnetworks.com/blog/?p=372#comment-4244</guid>
		<description>Very interesting blog; i too believe it is rather split but do see them as being a type of social media as our own opinions are given out as reviews and infuence the way people think a great deal too.</description>
		<content:encoded><![CDATA[<p>Very interesting blog; i too believe it is rather split but do see them as being a type of social media as our own opinions are given out as reviews and infuence the way people think a great deal too.</p>
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		<title>By: Online consumer recommendations do influence purchase decisions &#124; smallbusiness.com.au</title>
		<link>http://www.freshnetworks.com/blog/2008/10/online-reviews-second-biggest-influence-on-purchase-decisions/comment-page-1/#comment-1969</link>
		<dc:creator>Online consumer recommendations do influence purchase decisions &#124; smallbusiness.com.au</dc:creator>
		<pubDate>Tue, 25 Nov 2008 14:16:36 +0000</pubDate>
		<guid isPermaLink="false">http://www.freshnetworks.com/blog/?p=372#comment-1969</guid>
		<description>[...] the full blog post on FreshNetworks Blog.  Tags: Social [...]</description>
		<content:encoded><![CDATA[<p>[...] the full blog post on FreshNetworks Blog.  Tags: Social [...]</p>
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		<title>By: FreshNetworks Blog &#187; Blog Archive &#187; European research shows influence of online on decisions</title>
		<link>http://www.freshnetworks.com/blog/2008/10/online-reviews-second-biggest-influence-on-purchase-decisions/comment-page-1/#comment-1966</link>
		<dc:creator>FreshNetworks Blog &#187; Blog Archive &#187; European research shows influence of online on decisions</dc:creator>
		<pubDate>Mon, 24 Nov 2008 22:42:47 +0000</pubDate>
		<guid isPermaLink="false">http://www.freshnetworks.com/blog/?p=372#comment-1966</guid>
		<description>[...] seen before the influence of online on purchase decisions in the US, with research showing that 25 million US consumers make purchase decisions based on [...]</description>
		<content:encoded><![CDATA[<p>[...] seen before the influence of online on purchase decisions in the US, with research showing that 25 million US consumers make purchase decisions based on [...]</p>
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		<title>By: FreshNetworks Blog &#187; Blog Archive &#187; Recommendations - 25% more influence than adverts in social networks</title>
		<link>http://www.freshnetworks.com/blog/2008/10/online-reviews-second-biggest-influence-on-purchase-decisions/comment-page-1/#comment-1752</link>
		<dc:creator>FreshNetworks Blog &#187; Blog Archive &#187; Recommendations - 25% more influence than adverts in social networks</dc:creator>
		<pubDate>Wed, 29 Oct 2008 15:05:39 +0000</pubDate>
		<guid isPermaLink="false">http://www.freshnetworks.com/blog/?p=372#comment-1752</guid>
		<description>[...] for research. A couple of days ago, we reported on research from Rubicon Consulting showing that online reviews are the second biggest influencer on purchases for US adults. Today I&#8217;ve been reading research from Razorfish which looks into this in more detail and in [...]</description>
		<content:encoded><![CDATA[<p>[...] for research. A couple of days ago, we reported on research from Rubicon Consulting showing that online reviews are the second biggest influencer on purchases for US adults. Today I&#8217;ve been reading research from Razorfish which looks into this in more detail and in [...]</p>
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