Comments on: Innovate through a downturn, but make it customer-led http://www.freshnetworks.com/blog/2008/10/innovate-through-a-downturn-but-make-it-customer-led/ Social media agency, online communities, marketing Sun, 12 Feb 2012 15:39:32 +0000 hourly 1 http://wordpress.org/?v=3.0.4 By: FreshNetworks Blog » Blog Archive » Five ways to use an online research community in 2009 http://www.freshnetworks.com/blog/2008/10/innovate-through-a-downturn-but-make-it-customer-led/comment-page-1/#comment-2143 FreshNetworks Blog » Blog Archive » Five ways to use an online research community in 2009 Tue, 23 Dec 2008 12:39:58 +0000 http://www.freshnetworks.com/blog/?p=350#comment-2143 [...] posted before about the power of co-creation and of innovating with your customers. An online research community can be a great way of both getting new ideas organically, and of [...] [...] posted before about the power of co-creation and of innovating with your customers. An online research community can be a great way of both getting new ideas organically, and of [...]

]]> By: FreshNetworks Blog » Blog Archive » Market research in a downturn: why online communities will win http://www.freshnetworks.com/blog/2008/10/innovate-through-a-downturn-but-make-it-customer-led/comment-page-1/#comment-1802 FreshNetworks Blog » Blog Archive » Market research in a downturn: why online communities will win Thu, 06 Nov 2008 20:17:05 +0000 http://www.freshnetworks.com/blog/?p=350#comment-1802 [...] exactly will the economic downturn impact research?” We’ve posted before about how brands can innovate through an economic downturn, but what about the agencies [...] [...] exactly will the economic downturn impact research?” We’ve posted before about how brands can innovate through an economic downturn, but what about the agencies [...]

]]> By: Matt Foley http://www.freshnetworks.com/blog/2008/10/innovate-through-a-downturn-but-make-it-customer-led/comment-page-1/#comment-1713 Matt Foley Sun, 19 Oct 2008 23:45:26 +0000 http://www.freshnetworks.com/blog/?p=350#comment-1713 I'm with Tim on this one. It takes going beyond giving customers an option to talk to you and showing them that you're really listening. I think I would add a fourth option to your post, which involves closing the feedback loop by continually reporting back to your community with the progress of your innovation initiatives. Without that step, you're merely just giving customers an option to talk. Matt PluggedIN Co. I’m with Tim on this one. It takes going beyond giving customers an option to talk to you and showing them that you’re really listening. I think I would add a fourth option to your post, which involves closing the feedback loop by continually reporting back to your community with the progress of your innovation initiatives. Without that step, you’re merely just giving customers an option to talk.

Matt
PluggedIN Co.

]]> By: Economic Downturn? Now Is The Time To Innovate! | KyleLacy.com http://www.freshnetworks.com/blog/2008/10/innovate-through-a-downturn-but-make-it-customer-led/comment-page-1/#comment-1649 Economic Downturn? Now Is The Time To Innovate! | KyleLacy.com Fri, 03 Oct 2008 00:59:32 +0000 http://www.freshnetworks.com/blog/?p=350#comment-1649 [...] switch up and think differently? NOW. Matt Rhodes at Freshnetworks recently wrote a post entitled Innovate through a downturn, but make it customer led. He gives a few ideas on how a business owner can innovate and take control of their companies to [...] [...] switch up and think differently? NOW. Matt Rhodes at Freshnetworks recently wrote a post entitled Innovate through a downturn, but make it customer led. He gives a few ideas on how a business owner can innovate and take control of their companies to [...]

]]> By: Tim http://www.freshnetworks.com/blog/2008/10/innovate-through-a-downturn-but-make-it-customer-led/comment-page-1/#comment-1636 Tim Wed, 01 Oct 2008 19:13:00 +0000 http://www.freshnetworks.com/blog/?p=350#comment-1636 I think this is where you see the distinction between a company who "get" Web 2.0 and those who don't. It's easy to set-up a blog, it's easy to give customers a forum to have a "conversation" with you, it's easy to give the email address of top management on your website. But this doesn't mean that you "get it". It just means you've joined the crowd. And I think this is where you get feedback that isn't constructive or focussed. Giving your customers an option to talk to you isn't enough, you need to actively engage them and show them that you're listening to what they say. That's when you get a conversation going and I think that's when the useful information starts to come out. As for how do you objectively analyse the data - surely the answer is get FreshMinds to do it? ;-) Tim I think this is where you see the distinction between a company who “get” Web 2.0 and those who don’t. It’s easy to set-up a blog, it’s easy to give customers a forum to have a “conversation” with you, it’s easy to give the email address of top management on your website. But this doesn’t mean that you “get it”. It just means you’ve joined the crowd. And I think this is where you get feedback that isn’t constructive or focussed.

Giving your customers an option to talk to you isn’t enough, you need to actively engage them and show them that you’re listening to what they say. That’s when you get a conversation going and I think that’s when the useful information starts to come out.

As for how do you objectively analyse the data – surely the answer is get FreshMinds to do it? ;-)
Tim

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