Comments on: Crowdsourcing – does the customer know best? http://www.freshnetworks.com/blog/2008/10/crowdsourcing-does-the-customer-know-best/ Social media, Web 2.0 and online communities Fri, 12 Mar 2010 09:34:59 +0000 http://wordpress.org/?v=2.8.4 hourly 1 By: Simon http://www.freshnetworks.com/blog/2008/10/crowdsourcing-does-the-customer-know-best/comment-page-1/#comment-1759 Simon Thu, 30 Oct 2008 23:19:10 +0000 http://www.freshnetworks.com/blog/?p=374#comment-1759 I remain slightly sceptical about crowdsourcing, but can see the benefits of it within a structured and organised environment. I would have posted that to engage the audience, brands need to find a way to reward them. But given your recent post on incentivisation, perhaps I should qualify that as a non-monetary reward? There are few brands where people give up their time for the love. So, fame, social cachet or a non-market reward (lifetime supply of baked beans) need to be integrated into the project Simon I remain slightly sceptical about crowdsourcing, but can see the benefits of it within a structured and organised environment.

I would have posted that to engage the audience, brands need to find a way to reward them. But given your recent post on incentivisation, perhaps I should qualify that as a non-monetary reward? There are few brands where people give up their time for the love. So, fame, social cachet or a non-market reward (lifetime supply of baked beans) need to be integrated into the project

Simon

]]> By: Sources for Trend Information at Strategy Stew http://www.freshnetworks.com/blog/2008/10/crowdsourcing-does-the-customer-know-best/comment-page-1/#comment-1754 Sources for Trend Information at Strategy Stew Wed, 29 Oct 2008 21:26:21 +0000 http://www.freshnetworks.com/blog/?p=374#comment-1754 [...] Crowdsourcing - does the customer know best? [...] [...] Crowdsourcing – does the customer know best? [...]

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