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	<title>Comments on: Product innovation and co-creation at MyStarbucksIdea</title>
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	<description>Social media agency, online communities, marketing</description>
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		<title>By: Crowdsourcing &#8211; does the customer know best? &#124; Social media agency London &#124; FreshNetworks blog</title>
		<link>http://www.freshnetworks.com/blog/2008/09/vivanno-product-co-creation-at-mystarbucksidea/comment-page-1/#comment-17281</link>
		<dc:creator>Crowdsourcing &#8211; does the customer know best? &#124; Social media agency London &#124; FreshNetworks blog</dc:creator>
		<pubDate>Thu, 26 May 2011 11:53:18 +0000</pubDate>
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		<description>[...] Other brands are also making use of their crowd &#8211; from Oxfam looking for a new slogan to Starbucks wanting to improve its product &#8211; it&#8217;s a technique that is being used more and more, possibly because social media now [...]</description>
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