Comments on: Does Google have the answer to measuring ROI in social media?

By: PageRank for Social Media is a Broken Metaphor

PageRank for Social Media is a Broken Metaphor — Wed, 01 Oct 2008 15:47:27 +0000

[...] a vacuum. I was responding to some degree to the infamous BusinessWeek article, and to the comments Matt Rhodes made on the idea of PageRank being used to rate social media [...]

By: Advertising to the Community: Is PageRank a Good Model for Social Media?

Advertising to the Community: Is PageRank a Good Model for Social Media? — Mon, 29 Sep 2008 21:33:46 +0000

[...] the answer. BusinessWeek reports the vague concept of PageRank for the People [here]. Matt Rhodes agrees with this idea, and that advertising will become more and more focused on the community, rather than on the [...]

By: Tom Vanlerberghe

Tom Vanlerberghe — Sat, 27 Sep 2008 16:29:49 +0000

I’m just curious how Google can take different fields of interest in account when calculating someones influence. If the quality of ones social network is calculated by shared information it restricts itself. People who have a lot of connections but in different fields are different than people who have a lot of connections but only in few fields. What’s more powerfull, what gives a bigger ROI? Depends on the product. Overall I’d like it if I can reach a lot of fields as I see more potential in spreading my message. If you stay in few fields your message is contained in a closed circle.
I’m curious