Comments on: Product seeding and word of mouth – Faber on Facebook http://www.freshnetworks.com/blog/2008/08/product-seeding-and-word-of-mouth-faber-on-facebook/ Social media agency, online communities, marketing Sun, 12 Feb 2012 15:39:32 +0000 hourly 1 http://wordpress.org/?v=3.0.4 By: Word of Mouth Geniuses of the Week « GasPedal http://www.freshnetworks.com/blog/2008/08/product-seeding-and-word-of-mouth-faber-on-facebook/comment-page-1/#comment-2245 Word of Mouth Geniuses of the Week « GasPedal Mon, 05 Jan 2009 21:28:08 +0000 http://www.freshnetworks.com/blog/?p=301#comment-2245 [...] publishing house Faber uses Facebook to give away books as a way of spreading WOM about its titles.(link) Faber’s Facebook [...] [...] publishing house Faber uses Facebook to give away books as a way of spreading WOM about its titles.(link) Faber’s Facebook [...]

]]> By: Word of Mouth Geniuses of the Week « GasPedal http://www.freshnetworks.com/blog/2008/08/product-seeding-and-word-of-mouth-faber-on-facebook/comment-page-1/#comment-2244 Word of Mouth Geniuses of the Week « GasPedal Mon, 05 Jan 2009 21:26:50 +0000 http://www.freshnetworks.com/blog/?p=301#comment-2244 [...] Matt Rhodes, FreshNetworks"Product Seeding and Word of Mouth”A quick look at how a Facebook group can be made to be talkworthy. (link) [...] [...] Matt Rhodes, FreshNetworks"Product Seeding and Word of Mouth”A quick look at how a Facebook group can be made to be talkworthy. (link) [...]

]]> By: Matt Rhodes http://www.freshnetworks.com/blog/2008/08/product-seeding-and-word-of-mouth-faber-on-facebook/comment-page-1/#comment-1235 Matt Rhodes Mon, 08 Sep 2008 08:05:06 +0000 http://www.freshnetworks.com/blog/?p=301#comment-1235 Hi Mick, Thanks for your comment. I think it's interesting that Faber are doing this on an ongoing basis - so you sign up and are interested in receiving a copy of any of the books that they publish, regardless of genre, author, subject etc... Of course you're right about not delivering. As I write my copy has still not been delivered, despite being promised to arrive two weeks ago... Matt Hi Mick,

Thanks for your comment. I think it’s interesting that Faber are doing this on an ongoing basis – so you sign up and are interested in receiving a copy of any of the books that they publish, regardless of genre, author, subject etc…

Of course you’re right about not delivering. As I write my copy has still not been delivered, despite being promised to arrive two weeks ago…

Matt

]]> By: Mick Leyden http://www.freshnetworks.com/blog/2008/08/product-seeding-and-word-of-mouth-faber-on-facebook/comment-page-1/#comment-1234 Mick Leyden Mon, 08 Sep 2008 06:50:15 +0000 http://www.freshnetworks.com/blog/?p=301#comment-1234 Hi Matt, Forrester adopted the same approach when promoting the Groundswell book. I've not seen a lot in the blogosphere resulting from it, but they gave me a copy of the book so I'll write a bit about it! It is an interesting tactic, but it can backfire if you promise something but don't deliver. mick Hi Matt,

Forrester adopted the same approach when promoting the Groundswell book. I’ve not seen a lot in the blogosphere resulting from it, but they gave me a copy of the book so I’ll write a bit about it!

It is an interesting tactic, but it can backfire if you promise something but don’t deliver.

mick

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