Comments on: Where does social media sit in a firm? Probably many places.

By: Who “Owns” Social Media? | Gino Cosme

Who “Owns” Social Media? | Gino Cosme — Mon, 11 Aug 2008 22:20:31 +0000

[...] Matt said that social media sits in some or all of the aforementioned divisions and pointed me to his own post on the matter inspired by Jim Tobin of [...]

By: lolly

lolly — Mon, 28 Jul 2008 09:15:20 +0000

You can even seed products to consumers – useful for researchers, product developpers and brand managers… Great post!

By: Jim Tobin at Ignite Social Media

Jim Tobin at Ignite Social Media — Fri, 25 Jul 2008 11:19:22 +0000

Thanks for the mention Matt. I agree with you. Mine wasn’t meant to be an exhaustive list. Just a few examples that show how hard it is to “house” it in a corner, or contain it somewhere. I think if we tried we could make a much longer list.

~JIm

By: Shane McCracken

Shane McCracken — Fri, 25 Jul 2008 08:40:31 +0000

Where doesn’t it fit? Even the Civil Service have issued guidelines for using Social Media – http://www.gallomanor.com/2008/06/guide-to-using.html. They recognise that anyone within the Civil Service could blog and want to encourage it in a positive way.

Social Media doesn’t live in any part of an organisation. An organisation should be embracing social media in it’s culture for all employees and stakeholders to embrace, and that cultural change needs to start from the top.

By: Matthew Brazil

Matthew Brazil — Fri, 25 Jul 2008 00:25:34 +0000

Agree with your comments and would add that social media is relevant to both the Marketing and Sales elements of any business. Social Media and the networking possibilities it provides is a powerful tool to aid sales departments. I recently wrote an article entitled ‘RIP Cold Calling’ which looks very specifically at how social media will reduce the dependence on cold calling: http://www.modernselling.com/sales-expert-comment/social-networking-in-sales.aspx