Comments on: The power of influencers http://www.freshnetworks.com/blog/2008/07/the-power-of-influencers/ Social media, Web 2.0 and online communities Fri, 19 Mar 2010 11:33:46 +0000 http://wordpress.org/?v=2.8.4 hourly 1 By: Hayden http://www.freshnetworks.com/blog/2008/07/the-power-of-influencers/comment-page-1/#comment-533 Hayden Thu, 10 Jul 2008 08:22:26 +0000 http://www.freshnetworks.com/blog/?p=210#comment-533 Yes, I agree with you. Having read 'The Tipping Point' book and then other psychology works recently, I believe that a person's susceptibility to being influenced is incredibly difficult to understand and map (however we can still use models for macro-level analysis) Happy to discuss further though Hayden <a href="http://press20.blogspot.com" rel="nofollow">http://press20.blogspot.com</a> Yes, I agree with you. Having read ‘The Tipping Point’ book and then other psychology works recently, I believe that a person’s susceptibility to being influenced is incredibly difficult to understand and map (however we can still use models for macro-level analysis)

Happy to discuss further though
Hayden
http://press20.blogspot.com

]]> By: Matt Rhodes http://www.freshnetworks.com/blog/2008/07/the-power-of-influencers/comment-page-1/#comment-526 Matt Rhodes Wed, 09 Jul 2008 20:17:29 +0000 http://www.freshnetworks.com/blog/?p=210#comment-526 Hayden, Thanks for you comments and I agree with you. I was probably over-simplifying above when I suggested just brand is the factor that makes some people influencers in different situations. I actually think things are a lot more complicated than that - it depends on how you feel, recent experiences, the role the brand plays in your life at any particular time. All of these things (and more) make you more susceptible to being an influencer. Perhaps the best distinction and the definitions that need most work are between those things that make you more susceptible to be an influencer, and then those things that amplify the magnitude of somebody's influence. So in a certain circumstance I might be perfectly suited to being an influencer but in reality not be that influential for some reason. It's something worth thinking about. I'll blog some of my thoughts when I've sorted them out in my mind. Matt Hayden,

Thanks for you comments and I agree with you. I was probably over-simplifying above when I suggested just brand is the factor that makes some people influencers in different situations.

I actually think things are a lot more complicated than that – it depends on how you feel, recent experiences, the role the brand plays in your life at any particular time. All of these things (and more) make you more susceptible to being an influencer.

Perhaps the best distinction and the definitions that need most work are between those things that make you more susceptible to be an influencer, and then those things that amplify the magnitude of somebody’s influence. So in a certain circumstance I might be perfectly suited to being an influencer but in reality not be that influential for some reason.

It’s something worth thinking about. I’ll blog some of my thoughts when I’ve sorted them out in my mind.

Matt

]]> By: Hayden http://www.freshnetworks.com/blog/2008/07/the-power-of-influencers/comment-page-1/#comment-521 Hayden Wed, 09 Jul 2008 16:02:31 +0000 http://www.freshnetworks.com/blog/?p=210#comment-521 Matt I agree entirely with you that influence is different depending upon the brand. However, I think that there are also other variables of influence we may need to look at, these could be: 1. Different specific products or services (not the overall brand) 2. Differing sentiment (positive or negative) 3. Differing levels of impact to create the same influence (I guess its something like a 'stickiness or coefficient of influence) Food for thought I guess... take a look at these topics and see if they cast any light: <a href="http://press20.blogspot.com/search/label/influence" rel="nofollow">http://press20.blogspot.com/search/label/influence</a> Influence is defined by Nielson' as "An entity—consumer or otherwise—with disproportionate impact on key audience segments" Matt
I agree entirely with you that influence is different depending upon the brand. However, I think that there are also other variables of influence we may need to look at, these could be:
1. Different specific products or services (not the overall brand)
2. Differing sentiment (positive or negative)
3. Differing levels of impact to create the same influence (I guess its something like a ’stickiness or coefficient of influence)

Food for thought I guess… take a look at these topics and see if they cast any light:
http://press20.blogspot.com/search/label/influence

Influence is defined by Nielson’ as “An entity—consumer or otherwise—with disproportionate impact on key audience segments”

]]>