Comments on: How not to use Facebook for marketing http://www.freshnetworks.com/blog/2008/07/how-not-to-use-facebook-for-marketing/ Social media agency, online communities, marketing Sun, 12 Feb 2012 15:39:32 +0000 hourly 1 http://wordpress.org/?v=3.0.4 By: Links do Dia: 01.08.08 « Dissonância Cognitiva http://www.freshnetworks.com/blog/2008/07/how-not-to-use-facebook-for-marketing/comment-page-1/#comment-757 Links do Dia: 01.08.08 « Dissonância Cognitiva Fri, 01 Aug 2008 08:59:42 +0000 http://www.freshnetworks.com/blog/?p=245#comment-757 [...] How not to use Facebook for marketing - FreshNetworks Blog For the last few days I’ve been privy to an interesting  example of how not to use social networks for marketing. It all started when somebody I don’t know (let’s call him John) asked to be my friend on Facebook. [...] [...] How not to use Facebook for marketing – FreshNetworks Blog For the last few days I’ve been privy to an interesting  example of how not to use social networks for marketing. It all started when somebody I don’t know (let’s call him John) asked to be my friend on Facebook. [...]

]]> By: Matthew Brazil http://www.freshnetworks.com/blog/2008/07/how-not-to-use-facebook-for-marketing/comment-page-1/#comment-751 Matthew Brazil Thu, 31 Jul 2008 21:02:01 +0000 http://www.freshnetworks.com/blog/?p=245#comment-751 I agree. Facebook is where I do my personal stuff, connect with friends outside of work and family. I try to keep it as separate as possible with only a few trusted work colleagues connected to me. Being pushed adverts and people/groups wanting to connect purely on a marketing basis I try to ignore. I agree. Facebook is where I do my personal stuff, connect with friends outside of work and family. I try to keep it as separate as possible with only a few trusted work colleagues connected to me. Being pushed adverts and people/groups wanting to connect purely on a marketing basis I try to ignore.

]]> By: Chirag http://www.freshnetworks.com/blog/2008/07/how-not-to-use-facebook-for-marketing/comment-page-1/#comment-738 Chirag Thu, 31 Jul 2008 02:51:20 +0000 http://www.freshnetworks.com/blog/?p=245#comment-738 Yes I agree with you Matt. I think Facebook can still be used only to gather data if people are wiling to make it publicly available and then target these people with consent via another web-based medium like a blog. Yes I agree with you Matt. I think Facebook can still be used only to gather data if people are wiling to make it publicly available and then target these people with consent via another web-based medium like a blog.

]]> By: Matt Rhodes http://www.freshnetworks.com/blog/2008/07/how-not-to-use-facebook-for-marketing/comment-page-1/#comment-735 Matt Rhodes Wed, 30 Jul 2008 16:57:34 +0000 http://www.freshnetworks.com/blog/?p=245#comment-735 Hi Krishna, Thanks for your comment. You're right that overtly using Facebook in this way is a dangerous tactic in terms of getting barred. I also think that you run the risk of alienating the very people you are trying to market to. When you try to engage people in Facebook you have to interrupt the very thing they went to the site to do (share photos of their weekend, leave a post for a friend etc). People don't like this very personal space being interrupted. If you're going to do it then you need to do it carefully. Matt Hi Krishna,

Thanks for your comment. You’re right that overtly using Facebook in this way is a dangerous tactic in terms of getting barred. I also think that you run the risk of alienating the very people you are trying to market to. When you try to engage people in Facebook you have to interrupt the very thing they went to the site to do (share photos of their weekend, leave a post for a friend etc). People don’t like this very personal space being interrupted. If you’re going to do it then you need to do it carefully.

Matt

]]> By: Krishna De http://www.freshnetworks.com/blog/2008/07/how-not-to-use-facebook-for-marketing/comment-page-1/#comment-724 Krishna De Tue, 29 Jul 2008 19:19:04 +0000 http://www.freshnetworks.com/blog/?p=245#comment-724 Thanks for connecting to my article. Absolutely Facebook is a community for personal connections and if we are seen to over promote our business on our personal profile page then we run the risk of being banned from Facebook as I have seen happen to some people. Developing a Facebook group or Facebook page for your brand is an alternative strategy to follow as I am sure you guide your clients in. Thanks for connecting to my article. Absolutely Facebook is a community for personal connections and if we are seen to over promote our business on our personal profile page then we run the risk of being banned from Facebook as I have seen happen to some people.

Developing a Facebook group or Facebook page for your brand is an alternative strategy to follow as I am sure you guide your clients in.

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