<?xml version="1.0" encoding="UTF-8"?><rss version="2.0"
	xmlns:content="http://purl.org/rss/1.0/modules/content/"
	xmlns:dc="http://purl.org/dc/elements/1.1/"
	xmlns:atom="http://www.w3.org/2005/Atom"
	xmlns:sy="http://purl.org/rss/1.0/modules/syndication/"
		>
<channel>
	<title>Comments on: Coca-Cola and the art of brand blogging</title>
	<atom:link href="http://www.freshnetworks.com/blog/2008/07/coca-cola-and-the-art-of-brand-blogging/feed/" rel="self" type="application/rss+xml" />
	<link>http://www.freshnetworks.com/blog/2008/07/coca-cola-and-the-art-of-brand-blogging/</link>
	<description>Social media, Web 2.0 and online communities</description>
	<lastBuildDate>Sun, 14 Mar 2010 08:45:31 +0000</lastBuildDate>
	<generator>http://wordpress.org/?v=2.8.4</generator>
	<sy:updatePeriod>hourly</sy:updatePeriod>
	<sy:updateFrequency>1</sy:updateFrequency>
		<item>
		<title>By: FreshNetworks Blog &#187; Blog Archive &#187; The impact of social media: research from Universal McCann</title>
		<link>http://www.freshnetworks.com/blog/2008/07/coca-cola-and-the-art-of-brand-blogging/comment-page-1/#comment-749</link>
		<dc:creator>FreshNetworks Blog &#187; Blog Archive &#187; The impact of social media: research from Universal McCann</dc:creator>
		<pubDate>Thu, 31 Jul 2008 17:08:14 +0000</pubDate>
		<guid isPermaLink="false">http://www.freshnetworks.com/blog/?p=244#comment-749</guid>
		<description>[...] more positive about brands that have a blog. This is an interesting finding, our recent post on brand blogging talked about how brands might get this right, this research underlines the importance of getting it [...]</description>
		<content:encoded><![CDATA[<p>[...] more positive about brands that have a blog. This is an interesting finding, our recent post on brand blogging talked about how brands might get this right, this research underlines the importance of getting it [...]</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: Matt Rhodes</title>
		<link>http://www.freshnetworks.com/blog/2008/07/coca-cola-and-the-art-of-brand-blogging/comment-page-1/#comment-736</link>
		<dc:creator>Matt Rhodes</dc:creator>
		<pubDate>Wed, 30 Jul 2008 17:05:27 +0000</pubDate>
		<guid isPermaLink="false">http://www.freshnetworks.com/blog/?p=244#comment-736</guid>
		<description>Hi Phil,

Thanks for the comment! Great to see Coca-Cola blogging like this, too many large organisations don&#039;t. You&#039;re aim of trying to give people a glimpse inside the company is spot-on. People like being insiders and people care about brands. You&#039;re building on both of these.

Matt</description>
		<content:encoded><![CDATA[<p>Hi Phil,</p>
<p>Thanks for the comment! Great to see Coca-Cola blogging like this, too many large organisations don&#8217;t. You&#8217;re aim of trying to give people a glimpse inside the company is spot-on. People like being insiders and people care about brands. You&#8217;re building on both of these.</p>
<p>Matt</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: Phil Mooney</title>
		<link>http://www.freshnetworks.com/blog/2008/07/coca-cola-and-the-art-of-brand-blogging/comment-page-1/#comment-721</link>
		<dc:creator>Phil Mooney</dc:creator>
		<pubDate>Tue, 29 Jul 2008 15:29:47 +0000</pubDate>
		<guid isPermaLink="false">http://www.freshnetworks.com/blog/?p=244#comment-721</guid>
		<description>Matt - Thanks so much for talking about my blog! I only started Coca-Cola Conversations in January, and I&#039;m glad to see I&#039;m doing a few things right! One of our main goals was to let people have a glimpse into the &quot;secret formula&quot; that is Coca-Cola -- its heritage, history and role in pop culture. I hope you&#039;ll visit often, and let me know if you have any suggestions. Thanks -- Phil Mooney</description>
		<content:encoded><![CDATA[<p>Matt &#8211; Thanks so much for talking about my blog! I only started Coca-Cola Conversations in January, and I&#8217;m glad to see I&#8217;m doing a few things right! One of our main goals was to let people have a glimpse into the &#8220;secret formula&#8221; that is Coca-Cola &#8212; its heritage, history and role in pop culture. I hope you&#8217;ll visit often, and let me know if you have any suggestions. Thanks &#8212; Phil Mooney</p>
]]></content:encoded>
	</item>
</channel>
</rss>
