http://www.freshnetworks.com/blog/2008/06/consumers-itching-to-talk-to-brands/ Social media, Web 2.0 and online communities Sun, 14 Mar 2010 08:45:31 +0000 http://wordpress.org/?v=2.8.4 hourly 1 http://www.freshnetworks.com/blog/2008/06/consumers-itching-to-talk-to-brands/comment-page-1/#comment-476 Connie Bensen Sat, 05 Jul 2008 03:55:55 +0000 http://www.freshnetworks.com/blog/?p=189#comment-476 People are pleasantly surprised when a human voice representing a brand responds. It is far more powerful than traditional marketing efforts (which are tuned out). People are pleasantly surprised when a human voice representing a brand responds. It is far more powerful than traditional marketing efforts (which are tuned out).

]]> http://www.freshnetworks.com/blog/2008/06/consumers-itching-to-talk-to-brands/comment-page-1/#comment-464 Links do Dia: 30.06.08 « Dissonância Cognitiva Mon, 30 Jun 2008 09:31:14 +0000 http://www.freshnetworks.com/blog/?p=189#comment-464 [...] Consumers Itching to Talk to Brands - FreshNetworks Blog A new study from ExpoTV shows that 55% of consumers want an ongoing dialogue with brands. The study investigates how brands and consumers interact, and in particular how consumers want brands to engage them. And the results are exciting. In addition to the 55% wanting an ongoing dialogue, 89% of respondents said they would feel more loyal to a brand if they were invited to take part in a feedback group. [...] [...] Consumers Itching to Talk to Brands – FreshNetworks Blog A new study from ExpoTV shows that 55% of consumers want an ongoing dialogue with brands. The study investigates how brands and consumers interact, and in particular how consumers want brands to engage them. And the results are exciting. In addition to the 55% wanting an ongoing dialogue, 89% of respondents said they would feel more loyal to a brand if they were invited to take part in a feedback group. [...]

]]> http://www.freshnetworks.com/blog/2008/06/consumers-itching-to-talk-to-brands/comment-page-1/#comment-458 EXPOTV Blog » ExpoTV in the Blogosphere: 6/27/08 Fri, 27 Jun 2008 19:00:29 +0000 http://www.freshnetworks.com/blog/?p=189#comment-458 [...] -FreshNetworksBlogs thought that ExpoTV’s survey results “mirror [their] own experiences, where involving people in a true feedback process has positive impacts on loyalty and advocacy.” Another comment they had after ingesting our survey information was that “There is a real willingness on the part of the consumer to engage with brands, and a real and demonstrable benefit to the brand of them doing this.” [...] [...] -FreshNetworksBlogs thought that ExpoTV’s survey results “mirror [their] own experiences, where involving people in a true feedback process has positive impacts on loyalty and advocacy.” Another comment they had after ingesting our survey information was that “There is a real willingness on the part of the consumer to engage with brands, and a real and demonstrable benefit to the brand of them doing this.” [...]

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