A new era in qualitative market research: download our latest white paper
4th March 2008, 12:17 pm by Matt RhodesOur latest white paper is soon to be published, but register for a free copy now by sending me an email with your details: here.
We first spoke about this in an earlier post. Some people think that the the internet and qualitative research make unlikely bedfellows. But at FreshNetworks, we think that qualitative methods are set to exploit the way we use the internet, and specifically online research communities, to share opinions and information. Though later to the table than their quantitative counterparts, applying qualitative principals online opens up exciting possibilities, with benefits for brands and consumers alike. We’re exploring these issues in this new white paper, Online Customer Communities: a new era in qualitative market research.
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FreshNetworks Blog » Blog Archive » Will Web 2.0 transform market research?:
[...] research are huge. We wrote our own white paper on the issue earlier this year (see post here). The depth and quality of insight you can get by building real communities with stakeholders can [...]
1 May 2008, 5:52 pmFreshNetworks Blog » Blog Archive » Research 2.0 - from a vertical to a horizontal world:
[...] This all makes sense and is similar to what we have been saying for a while and wrote in our white paper earlier this year (see post here). [...]
7 May 2008, 9:59 pmFreshNetworks Blog » Blog Archive » When is a community not a community?:
[...] is an award-winning research agency in the UK) and even wrote a paper about earlier this yea (click here to read an earlier post about this). But looking at some of the online research ‘communities’ that exist, I’m not [...]
11 June 2008, 8:08 pm