
"We were thrilled with the explosion of new members that the Perfectil(r) Platinum trial brought to our community, TalkPerfection.com. We were especially happy to see those new members taking an active part of in the community."
Our purpose-built online community software will help you achieve results with social media.
Whether you want to test a new product, gain customer feedback, or improve customer loyalty, our unique platform has 140 different modules to suit your needs. You can make your online community public (open to all) or closed (invitation-only). And our software contains reporting tools to help you measure impact and ROI.
We’re very proud of our software, and we’d love you to take a look at it. By clicking on the links below you can learn about some of the basic functionality:
Our online community software allows each member to create a personal profile. A profile allows each user to post their basic information so that others within the online social network can learn more about them. This information works well for you as it means you can easily collect basic data on your membership base – it’s a quick and cost-effective way to better understand your customers and the world they live in.


Blogs allow users to record their experiences on the web – a bit like an online diary that everyone can read. We find them particularly useful when you want your members to discuss a specific experience with your product or a particular aspect of your brand. In a more general sense, blogging offers real insight into your clients’ lives in a simple, accessible format.
Forums are the basis of many great communities. They provide a place where members can discuss and share any topic they choose. Using our unique social networking software, forums can deliver customer support, as well as being a great place for you to get rich detail and information about your customers and products – your very own online research community.


The ratings and reviews functionality enables customers to post their opinions about a product or service online. They can take various formats, from 5-star-scale ratings to in-depth personal reviews. The ratings and reviews section can be integrated with your e-commerce site to allow reviews of your products or services to be easily shared.
Ratings and reviews raise the visibility of your product and help increase your conversion rate. 90% of online consumers trust opinions posted online from 'people like them'. In this way, ratings and reviews drive sales, generate brand advocacy and improve search results.

When it comes to online surveys, our technology is top-notch. Forget box-ticking and text-heavy questions. Instead, we create exciting, engaging surveys filled with colours and pictures. Our software achieves all this, while also collecting detailed insight and data on your users.
And once your survey is complete, we have powerful tools for reporting the results. Easily exportable, easily broken down, easily shareable with others.

Our social media software gives users the ability to upload images, audio files and even video content. This increases engagement within the online community by adding rich content to the site, and really brings your web pages to life through vibrant user-generated content.

Choose any section of the site (from a favourite blog to a specific user) and set up an automated feed of new content from that area. This means that you can stay up-to-date with the activity in your favourite area of the community. This can be set up as an email update or an RSS feed, highlighting the speed with which you can gather information through social network analysis.

We know how important it is to encourage your community to come up with great ideas for your company, so we created a tool to help foster great thinking. This is a tried and tested idea generation technique, which produces great results.
Our platform makes it easy for your online community (or group) to submit, discuss and vote on ideas. Collective idea generation means that good ideas, which may have gone unnoticed, naturally rise to the top. This helps your business uncover brilliance that could have significant commercial benefits.
Online communities encourage members to connect and chat in groups. With our platform, members can create and/or join groups, or you can assign sub-communities for certain members. This functionality helps sort members by specific shared interests, leading to greater member involvement and discussion, greater brand engagement and a better quality and quantity of output. It also helps you to gather relevant content by subject.

Messages are like internal community email. By giving yourself and your members the ability to share thoughts, news and events with each other, you keep your online community fresh and dynamic. This functionality is also great for community building as it keeps your members coming back to the site by encouraging them to communicate through it. And in return, they get to chat with like-minded people.

We recognise the importance of reporting, which is why it’s one of the most powerful areas within our platform. We deliver two types of report: web analytics and research reporting. For the former, our platform is integrated with Google Analytics and Woopra to provide you with data and statistics on the progress and vibrancy of your community. We can also create high level overviews or detailed individual user analysis so you’ll be able to see how users move through your community, and who’s visiting your site when.
Our research reporting, on the other hand, focuses on the insight and innovation that your online community is producing. Here we tell you what people are talking about and detail the ideas that your members are producing. You can even set it up to send automated progress updates to your key stakeholders.

We know how much admin you have to deal with on a daily basis, so we’ve built our software to be easy, efficient and super-low-maintenance.Our platform comes with an array of features to support efficient online community management, including swear filters, access rules, configurable moderation systems and spam protection.Moderation is via a back end that is specifically designed to absorb community expansion with minimal increase in administration. This means you can continue to grow your online community without worrying about increasing internal workload.
On the other hand, if you’d rather avoid hands-on moderation, we can do it for you. Our highly experienced community managers (they’ve looked after moneysupermarket, ivillage and BT, amongst others) provide a best-practice community management service to ensure that your online community delivers 100% of your goals.

Widgets allow you to interweave your content through other sites, and they are great for extending the reach and visibility of your communities to other social networks and relevant communities. This helps to improve natural search, raises brand awareness and drives traffic back to your site.
You can create customised, branded widgets with our built-in widget builder. Widgets can be created in Facebook, Google Gadget and iFrame formats for embedding on any website.
Our online community software has been developed on an open-source platform called Drupal. This helps us bring you the benefits of open-source, with the security and peace-of-mind of a proprietary platform from an established software business.
We used an open-source code base because it means that in addition to our own software team, we have a virtual tech team of thousands who are constantly improving the platform’s functionality (which is vital given the rapid changes in the social media world).
The benefit for you is a fully-supported, commercially-focused social media platform at a lower cost, with reduced delivery times, and a faster speed to market.